Bad Judgement

Seth Godin discusses what appears to be Bad Judgement but is a fair judgement based on a different set of beliefs.

Once we realize that it's not a matter of judgment, but a matter of belief, everything changes.

That's because marketers are charged with changing what people believe.

If I can help change what you believe, I bet I can change your actions as well. And respecting your judgment is a great place to start.

As Communists, we should strive to understand and respect the beliefs of those who are not. In reality, I am marketing Communism to Capitalists and their supporters.

We tend to do this in the abstract in our model of the objective and subjective influencing each other.

We do want to change how people relate to each other: no longer as either Owner or Employee, but as a Worker-Owner.