So, Work Really Does Matter ....

Tom Peters advocates the overthrow of the oppressive Capitalist workplace as he notes that So, Work Really Does Matter ..... He advises workers to:

I am left wondering, in today's world of Brand You, whether the challenge of finding meaning in one's work should be down to the employee herself? Surely it is up to each of us to make the connections and to discover for ourselves the purpose in what we are employed to do? It would be great if leaders could do this for us, but since work means different things to each of us, surely we have at least some responsibility to do this for ourselves?

Emphasis Mine

And as Peters mulls over whether this should be a top-down revolution, or a bottom-up one, one should realise that it is the right of the owners of the enterprise to determine what work should be and in what manner.

This right does not change no matter if the economic system is Capitalist, Socialist, or Communist! It is the owners that change, not the right!

For an idea like tat of Peters to work, a degree of meaningful worker ownership is required. The greater the degree, the greater the control over work a worker has.