The difference between PR and publicity

Seth Godin explains The difference between PR and publicity:

In my experience, a few people have a publicity problem, but almost everyone has a PR problem. You need to solve that one first. And you probably won't accomplish that if you hire a publicity firm and don't even give them the freedom and access they need to work with you on your story.

In the Communist Parties, we have the same problem. We can get great publicity through demonstrations, pickets, actions, etc. But are we working on the PR problem?

Seth says that:

PR is the strategic crafting of your story. It's the focused examination of your interactions and tactics and products and pricing that, when combined, determine what and how people talk about you.

For us Communists, it is about turning working people into leaders of a revolution. It is about expanding democracy into every nook and cranny of society that we can. It is about integrating people's experiences into the story of the Australian revolution.