Seth Godin: The Paradox of Insular Language

Seth Godin discusses The paradox of insular language

Language only works when other people know what you’re saying, but once they know, it’s likely that the others can figure it out.

So why bother?

It turns out that vernacular elevates those that are using it as much as it isolates the ones who don’t understand it.

When we speak as insiders, we become insiders.

A practical way to create tribal affiliation is to amplify insular language.

Emphasis Mine

We Communists are especially guilty of this. We have a specialist technical language based on what Marx wrote. But we need to communicate with other workers in order to build the workers' movement.