Communication is a path, not an event

Seth Godin says that Communication is a path, not an event.

Communication for revolutionaries occurs at many levels:

• Propaganda
• Slogans
• Agitation
• Mass rallies

Propaganda is what Godin would say is a waste of time if it is used wrongly. It is unidirectional communication, but the purpose should be:

Don't sell us anything but the burning desire to follow up. The point of his talk wasn't to get a new customer (impossible), nor was it to get through the talk and get it over with (silly and selfish). No, the point of the talk should have been to open the door to have a better, individual conversation soon.

This individual communication is what is known as agitation. It is the dialogue between the cadre and the public on at the personal level. It is at this level that recruitment into the party takes place.

The slogans are short, precise communications that allow the party to quickly get feedback about the public is prepared to mobilise around. The effect of these slogans is measured directly at the mass rallies.