"You've got ping, but they've got no pong"

Seth Godin ponders what to do when "You've got ping, but they've got no pong".

You can take a great deal of responsibility for creating this mutual enthusiasm, and you can put the effort into creating an environment and a story where it's likely to happen.

Connection requires energy and insight and enthusiasm from both sides, and if your partner isn't responding, look hard at why. Of course, if you can't bring your half, stay home.

This is an interesting problem for revolutionaries. New recruits have lots of enthusiasm and ideas, but the daily grind of facing apathy and hostility wears them down.

Enthusiasm is cheap, commitment is expensive. It is in the interest of the ruling elites to keep it so.