Most people wait (for most people)

Seth Godin writes that Most people wait (for most people).

No, most people wait. For most people.

Worth a pause to understand that this is literally true, obviously true, and not a criticism of those who choose to go first nor of those who wait.

The marketer's challenge, then, is to work hard to get to the point where most people (in the community) feel that most people are accepting the new product or service. Outbound marketing is largely the act of alerting the right people in the community at the right time… to keep most people in sync (which is our goal as most people).

Emphasis Mine

This is why mass actions are so important. They are a visible demonstration of how people care about an issue that they come out onto the streets to show their support.

This shows a greater level of commitment than voting, writing to the papers, blogging, tweeting, face-booking, etc..

Even those demostrations ebb and flow. Remember February 2003 when 1,000,000 Australians marched against the war in Iraq? Remember the anti-globalisation protests in Melbourne in 2000, and in Sydney in 2001?

Thus, there is the need for a revolutionary party to capture those experiences and lessons for the next time public anger swells up.