What do you want?

Seth Godin asks What do you want?.

The industrialist and the one in power would like you to choose from a list, multiple choice. To interview with the companies that come to the placement office, to select from what's on offer, to ask, 'what do you have?'

Emphasis Mine

This also applies to the political sphere. The choices are neo-liberalism by the Liberal Party, or neo-liberalism by the Australian Labour Party. Choice is what democracy is all about. And if the Capitalists can limit the number of choices, they can keep democracy under control.

And then SYRIZA happens!