Give the people what they want
Seth Godin says not to Give the people what they want.
Or you can dig in, take your time and invest in a process that helps people see what they truly need. When we change our culture in this direction, we're doing work worth sharing.
But it's slow going. If it were easy, it would have happened already.
This is want the political work of a Communist party is all about. It is getting people to see a new and different way of organising society, instead of just making changes to the existing Capitalist system.
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