Choices

Seth Godin writes about Choices.

Non-obvious actions taken in obvious moments, difficult decisions that might be easier to avoid, responses instead of reactions, and most of all, the choices we make when it doesn't even seem like we have a choice—all of these, taken together, define who we are and the impact we make.

Emphasis Mine

It would be easier for us if we didn't stand up for refugees, for Muslims, for Aborigines, for Unions. Then we would have to run into the blind prejudice when we try to get our message out.

But our message is about building an inclusive society in which everyone has a say, participates, and benefits from. If we did not have that foundation, then our message is completely worthless!