Goals, strategy and tactics for change

Seth Godin outlines Goals, strategy and tactics for change.

The Goal: Who are you trying to change? What observable actions will let you know you've succeeded?

The Strategy: What are the emotions you can amplify, the connections you can make that will cause someone to do something they've hesitated to do in the past (change)? The strategy isn't the point, it's the lever that helps you cause the change you seek.

The Tactics: What are the actions you take that cause the strategy to work? What are the events and interactions that, when taken together, comprise your strategy?

Emphasis in Original

Our goal is to create a Communist society. We are trying to change workers of all nations. Workers will achieve this when they are self-confidently managing their places of work and building a society that satisfies human need.

Our strategy is to build a mass movement of workers. The emotions we want to amplify are that of solidarity, compassion, duty, self-sacrifice. We want to show that we are all human and that we can work together to build a better world. The connection is to realise the humanity of other people despite what I am told about the colour of their skin, their gender, their sexuality, their culture, or their intellect.

Our tactics is a mixture of agitation and propaganda in and around mass actions. This includes self-study, interactions with other, publishing, meetings, being out on the streets. The two main events are mass actions (marches, rallies, speeches, film showings, forums, conferences, etc) and party meeting to evaluate and plan mass actions.

Above all, there must be a deep theoretical understanding of how Capitalism. This means a study of Marx and Engels and their commentators.

And there is the study of revolution for which we turn to Lenin and Trotsky along with their commentators.